The effect of England's early exit from RWC 2015 on business

A topic we have all tried to avoid over the past week is England's truncated Rugby World Cup run, which has unfortunately been hard to forget, thanks to the small fact of us being the home nation.  But due to our ever positive British nature, I am sure the remaining games will keep us entertained. 

While businesses look to secure the reaming revenue there to be had from the tournament. It will unfortunately been something they’re going to have to fight over, as it is expected people will lose interest in a tournament now the prospect of winning has gone. 

Let’s be honest, it was maybe misplaced optimism that we were going to be crowned champions and reach the heights of 2003, but stranger things have happened.


In the end, while England disappointed in their performance, it was Japan who walked away from the pools round with their heads help high. Their wins have galvanised interest in Japan for rugby, and you can expect some investment in the sport back home.

From the government’s perspective, they can't be inordinately pleased with the rather bitter reaction from some. With headlines such as “England's Rugby World Cup disaster could cost £3.5 billion in lost hospitality and investment,” there's definite resentment from some, which seems undue and churlish. The article from The Mirror also fails to bring any significant attention to the following factors mentioned in November 2014 which aren’t any less true now:

•    UK citizens have benefited directly from being able to attend another sporting phenomenon and enjoy the atmosphere surrounding each and every game, hopefully boosting national spirit, even if this won’t now be as prolonged as originally hoped.
•    There is an increased international focus on the UK. The government will argue this has created increased business opportunities, the airline & hospitality industries have obviousy benefited and therefore increasing the number of job opportunities available, giving people more money to spend encouraging growth. This all helps snowball the economy into quicker growth.

The economic impact of the 2015 Rugby World Cup is yet to be fully realised and measurable as a whole, but Ernst & Young LLP have compiled an in depth overview which looks to give an accurate insight of things so far.

One positive outcome which is guaranteed is the gained wealth whatever the extent, has been spread to business owner across the country due to the locational diversity used to host the games during the tournament. The reverse can be said for the Olympics in 2012, which left most people outside of London without a share of the tourism that the event brought.